Expedia Pulls Vrbo Rental Listings From Google to Drive Extra Direct Visitors

Expedia Group

An idealized trip scene. Expedia Group

Skift Take: Expedia Group will restart its advertising and marketing machine in phases. First, it’ll tout its trip rental manufacturers like Vrbo. By round April, it’ll roll out a marketing campaign touting Expedia as a spot for reserving "the whole journey." It is sensible to pay for these efforts partly by slicing a few of its Google spending.

— Sean O’Neill

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